The Spanish fashion, fragrance, and cosmetics group is deepening its commitment to creativity. Pugh has announced a three-year collaboration with the Fondazione Dries Van Notenan independent initiative founded in April by Dries Van Noten and Patrick Vangheluwe, designed to foster dialogue across disciplines such as art, fashion, design, and music.
“Creativity is at the heart of Puig’s identity and long-term vision. This collaboration reflects our long-standing relationship with the founders of our ‘Love Brands’ and our commitment to championing creative expression in society,” said José Manuel Albessa, CEO of Puig, adding that the Fondazione “offers a platform where ideas, craftsmanship and artistic dialogue converge, generating a lasting cultural impact and reinforcing our conviction that creativity is a fundamental driver of value and meaning.”
The partnership will feature a program of presentations, residencies, and educational initiatives designed to bring together artists, designers, craftspeople, and emerging talent. In line with its positioning as the “Home of Creativity,” Puig aims to reinforce its commitment to creativity as a driver of value, while consolidating its relationship with the founders of the brands in its portfolio.
“This collaboration reflects a shared conviction: creativity is not only at the heart of what we do, it is also a powerful force for cultural expression,” said Dries Van Noten, concluding: “After many years of collaboration, we are proud to partner with Puig in this new chapter and to continue our relationship through an exciting project dedicated to craftsmanship in Venice.”
The foundation’s first presentation, entitled ‘The Only True protest Is Beauty,’ opened on April 25 in Venice and brings together more than 200 works exploring the link between tradition and innovation. The exhibition offers a journey through 20 rooms, featuring creations by designers and artists such as Christian LacroixAyham Hassan, and Like the girlsamong others.
Founded in Barcelona in 1914, the family-owned company, which spans fashion, fragrances, makeup, and skincare, is present in more than 150 countries and has its own offices in 32 markets. Its portfolio includes brands such as Rabanne, Carolina Herrera, Jean Paul GaultierDries Van Noten, and Byredoas well as licenses such as Christian louboutin and Adolfo Dominguez. In 2025, the company recorded sales of €5.042 billion and continues to advance its growth strategy, recently marked by moves such as its possible merger with the US company Estée Lauder.
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