This spring, the three brands are broadening their brand universes. From utilitarian wardrobes to sporting performance, and via a dialogue with cultural heritage, these new collections reflect clear creative stances and distinct development paths. Here is an overview of the season’s latest collections.
Marine Serre inspired by the Louvre
Two months after the second edition of its annual gala dinner, the Musée du Louvre is extending its dialogue with contemporary creativity by teaming up with Marine Serre. This meeting of heritage and fashion takes shape in an exclusive capsule, conceived as a bridge between eras.
French brand Marine Serre, renowned for its circular approach and textile experimentation, has created a collection in direct resonance with the museum’s archives. Drawing on the Mona Lisa’s iconographic power, the designer reinterprets the masterpiece, turning it into a living medium, far removed from its traditionally static status.
At the heart of this collaboration is a three-piece capsule. First, an upcycled baby-fit T-shirt fuses the Mona Lisa portrait with the signature All-Over-Moon print, priced at 410 euros. Second, a more classic style, priced at 150 euros, places the icon at the center of the silhouette. Lastly, a sculptural gilded-metal keyring, priced at 130 euros, completes the set, conceived as a collector’s item in its own right.
Presented in a dedicated installation in the Musée du Louvre boutique since April 30, this capsule is now available to purchase both at the museum and on Marine Serre’s official website.
Levi’s presents its Spring/Summer 2026 workwear collection
With 2024 sales of $6.4 billion, Levi Strauss & Co. continues to leverage its heritage as a driver of product development. Through the Levi’s brand, the American group is showcasing a Spring/Summer 2026 “Workwear” collection that puts utilitarian aesthetics back at the core of its offering, balancing historical fidelity with contemporary adaptation.
In this spirit, the brand founded in 1873 draws on its archives to reinterpret the codes of workwear. Influenced by Hawaiian workwear fabrics and the world of carpenter workwear, the line offers a modern take on these pieces, with lighter materials and deliberately worn-in finishes.
Rolled out in several phases, the collection was introduced in January with a first drop that set the tone. It includes trouser styles such as the 568 Loose Straight Double Knee Carpenter and the 568 Loose Straight Carpenter, both suited to the season. The offer is completed by a series of essentials—Workwear T-shirts, the LS Worker shirt—as well as outerwear pieces such as the Berkeley Chore Coat, the Portero Denim hoodie and the Sansome gilet. The palette runs from indigos to ecru and washed taupe tones.
More recently, a second drop has broadened the offer with more distinctive pieces, including Loose dungarees in several finishes, among them a ‘summer check’ motif inspired by textiles imported from Hawaii at the end of the 19th century. This new phase also introduces silhouettes designed for hot weather, such as the Pull-On Work shorts and the Sunrise Trucker jacket.
Designed for everyday wear, the collection emphasizes versatility and durability. Each piece carries the label ‘When There’s Work to be Done’. It is available on the official Levi’s website, via its app and in selected boutiques worldwide.
EA7 Emporio unveils its Spring/Summer 2026 Tennis Collection
EA7 Emporio Armani, Emporio Armani’s technical sportswear line, reaffirms its commitment to the world of tennis by serving as the official outfitter of the BNL tournament for the second year running. This strategic visibility coincides with the launch of its Spring/Summer 2026 Tennis collection.
With this line, EA7 continues the momentum built over recent seasons on the international circuit. Through a series of targeted partnerships and the development of highly technical products, the brand is now clearly positioning tennis as a growth driver in its expansion.
At the heart of the collection, Ventus7 technology is designed to optimize thermal regulation and maintain consistent performance. The deliberately pared-back silhouettes prioritize durable, technical materials, engineered to support the intensity of play while ensuring comfort and freedom of movement. On clay, the brand’s ambassador, Alexander Bublik, will wear an exclusive outfit featuring a pattern specially developed for the occasion.
Finally, the collection is currently available on the official EA7 Emporio Armani website, with a broad price range: it starts at 28 euros for accessories such as wristbands and rises to 270 euros for a padel racket.
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