By reuters Published July 16, 2026 The world cup The trophy will be transported to the New York-New Jersey stadium…
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Sol de Janeiro enters men’s fragrance category with Cheiroso
Sol de Janeiro is expanding into the men’s category with the launch of its new Cheiroso Cologne Mist franchise, marking…
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Le Coq Sportif partners with Maradona to rejoin the conversation between the World Cup and Fashion Week
On Monday, Le Coq Sportif unveiled its collaboration with Maradona. This initiative, accompanied by an event in Paris, celebrates the…
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Fashion pushes the boundaries of style alongside the FIFA World Cup
As the opening world cup The fixtures set the sporting tempo for the national sides, the fashion world moves in…
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Nike confirms the launch of its ‘Nike Atelier Merc Premium’ line, fronted by Désiré Doué
Nike Atelier is backing youth—and premium. In the run-up to the 2026 FIFA world cup, Nike’s The premium fashion division,…
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2026 FIFA World Cup: Who will dress the national football teams?
The phenomenon of the tunnel walk, originating in the NBA and defined by players arriving at the stadium in front…
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Gabriela Hearst champions craftsmanship in the age of AI
By AFP Published June 5, 2026 Growing up in the countryside beneath the starry skies of her native Uruguay: this…
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Jacquemus collaborates with Nike on capsule collection for French national men’s soccer team
With ten days to go until the FIFA world cup kicks off, Les Bleus have an extra edge on the…
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Loewe to dress Spain’s national football teams until 2030
The Spanish luxury house is stepping into the world of football. Loewe has signed a four-year partnership with Spain’s national…
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Boboli celebrates the 2026 FIFA World Cup with a limited-edition childrenswear collection
The Spanish childrenswear brand is stepping into the world of football. Boboli has launched a limited-edition capsule collection, officially licensed…
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