ASOS has made a major statement with its premium womenswear brand Arrange, launching Arrange Bespokea new collaboration series that “invites emerging designers to reinterpret” the label’s signature approach to occasionwear.
The resulting dress isn’t actually on sale but will “be held in the ASOS archive”.
With the word ‘bespoke’ in the title, it’s surely no coincidence that it’s launching during Paris Couture Week. It debuts with a “hand-crafted” dress created by emerging name Johannes Warnke, a Central Saint Martins-trained designer “known for his distinctive draping style”.
Developed alongside the Arrange design team, it combines production remnants and off-cuts with their signature naturally dyed peace silk.
Hand-sewn using surplus materials, the dress “highlights a shared focus on detail, construction and craft”. And for anyone wondering whether this is any more than just an interesting project, we’re told it “offers an early view into the ideas shaping future Arrange collections”.
In fact, ASOS says it “marks a new chapter” for its elevated fashion label: “Through ongoing collaborations, Arrange Bespoke will spotlight emerging creative talent while exploring the thinking behind each collection.”
To maximize the couture link, the dress was shot across Paris during Couture Week and worn by model Keny Salgado, “placing Arrange at the center of a global moment for fashion and creativity”.
Vanessa Spence, EVP brand and creative at ASOS, said: “The relationship between couture and everyday fashion has never been stronger. Customers are discovering ideas, silhouettes and styling inspiration instantly and increasingly expect that creativity to be reflected in the brands they shop with.
“Arrange Bespoke gives us an opportunity to celebrate fashion in its most expressive form while offering a glimpse into the creative thinking behind Arrange. By collaborating with emerging creative talent, we’re able to spotlight the next generation of designers, bring fresh perspectives to each collection, and showcase the craftsmanship, creativity and storytelling that sits behind the product.”
And explaining the link to less exclusive Arrange pieces, Warnke added: “I was interested in reimagining the Arrange signature sequins through movement, inspired by the streets of Paris and the way summer light filters through windows and curtains before falling onto the street. It all started by intuitively re-collaging repurposed off-cuts, playing with different sequin sizes and shapes to create rhythmic compositions that flow across the body. I then introduced layers of hand dyed peace. silk to veil and soften the shine. It was so much fun going through the collections, and collaborating with the team on this project.”
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