Bath & Body Works has introduced Fruit Fusion, a new personal care collection fronted by actress and singer Hilary Duff.
Fruit Fusion introduces PocketSpray Hand Sanitizer, a new product format for the brand, alongside a Perfume Mist for Body and Hair, Lip Oil and more.
The collection launches in four fruit-inspired fragrances: Watermelon Whirl, Berry BlissTangerine Twirl and Banana blend. According to the company, the products are formulated to provide up to 48 hours of moisture and are dermatologist tested, vegan and cruelty-free.
The campaign features Duff as both its star and creative partner, with the company working closely with her to ensure it reflected who she is: grounded, confident, and real.
“As a longtime fan of the brand, Hilary Duff played an active role in shaping the campaign and has a genuine love for Fruit Fusion and the results they deliver,” the company said in a statement.
“She naturally embodies the spirit of both the collection and the brand–joy, confidence, feeling good, and showing up as your best self. Much like Bath & Body Works itself, Hilary has been a part of people’s lives for decades, making her the perfect partner for this launch.”
Last month, Bath & Body Works announced plans to expand beyond its traditional retail footprint through a new partnership with Reverse Beauty. The move will bring a curated assortment of its body care and home fragrance products to more than 600 Ulta Beauty stores nationwide beginning July 12.
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