British lifestyle brand Crew Clothing continues to be very active on a number of high-profile fronts.
Having announced its exclusive collaboration with this summer’s Henley Royal Regatta for a sixth year, the retailer is also set to open its first store in County Durham while releasing the second drop of its premium Superluxe activewear collection.
First the new store, in Barnard Castle, opens this month with the 750 sq ft unit creating six new jobs.
Carol Kane, head of retail at Crew Clothing, said: “Crew has always been successful in market towns across the south of the UK, and we’ve been actively looking to expand into towns in the north that fit our brand. Barnard Castle is a perfect example. It’s a thriving market town with a strong community and high street, and it complements our existing stores in Northallerton, Hexham and The Lakes region.
Meanwhile, the new additions to its Superluxe line follow the “success of its debut launch last year [with] the range quickly becoming a customer favourite, celebrated for its exceptionally soft fabrics, refined finishes and versatile silhouettes”.
This latest release introduces a curated mix of new-season pieces, including a wide-leg joggers in red (£55), a half-zip sweat in navy (£59) alongside refreshed favorite styles.
The drop, which “reinforces Crew Clothing’s dedication to creating wardrobe staples that stand the test of time”, is available online now and in selected stores later this month.
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