British lifestyle brand FatFace has debuted in homewares with a collection simply called FatFace Home. Inviting customers to ‘feel right at home’, we’re told it’s inspired by “the freedom and escapism of van-life adventures”.
Building on its heritage as a lifestyle brand, the move reflects Next-owned FatFace’s strategy to “broaden its product offering and deepen engagement with customers beyond the wardrobe, extending its signature aesthetic into everyday living spaces.”
It’s a logical move for a brand such as FatFace and Next’s deep experience in the home sector makes it even more so.
Comprising 34 pieces, with prices starting at £15 (stainless-steel water bottle) to £99 (a rattan side table), it features a mix of coastal-inspired pieces within a bold color palette and signature prints across a variety of interior pieces, from tea towels and beaded coasters to lighting, rugs and bedding.
Seen as a “seamless way to bring the spirit of travel, adventure and the outdoors into the home, Kate Brown, product director at FatFace, added: “[The range] represents an important next step in our journey to expand our product offering, providing a high-quality collection which reflects our rich heritage and sense of adventure.”
The new range is available via FatFace.com and next.com.
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