Jack Draper to wear Vuori at Wimbledon while Axel Arigato provides his footwear

Move over the world cup. Tennis is about to take center stage at Wimbledon where British player Jack Draper will (hopefully) star and provide a big boost for his partners Vuori and Axel Arigato.

First, Draper will be dressed head to sock in Vuori throughout the Championships, “providing a highly visible platform to showcase Vuori at the forefront of tennis, showcasing the brand’s seamless blend of performance, leisure, and elevated lifestyle.”

Through Drapers’ high profile, Vuori aims to “strengthen its position in the tennis space and raise awareness of its premium performance and lifestyle offering among an engaged, style-conscious audience.”

And while Wimbledon represents the pinnacle of tradition in sport, today’s tennis audience is looking beyond the court, “inspired by athletes who balance elite performance with authenticity, wellness and modern lifestyle values.”

So Vuori “has built its brand at the intersection of premium performance apparel and everyday lifestyle. And while many sports partnerships focus solely on competition, “Vuori and Jack have the opportunity to tell a broader story, one that encompasses recovery, training, travel, and modern athletic living.”

It added: “This ongoing partnership, highlighted throughout the Championship, helps Vuori connect with a global audience during one of the world’s most culturally significant sporting events.

On to Axel Arigato and following the launch of Dusk – a silhouette inspired by the clay courts of Paris and Roland-Garros – the brand and Draper return with Rise, the second chapter in an exclusive sneaker trilogy “shaped by the environments and cities that have defined Jack’s journey through tennis.”

Where Dusk reflected the clay courts and atmosphere of evening play in Paris, Rise “turns its attention homeward. Inspired by Wimbledon and Jack’s deep personal connection to London’s grass court season, the sneaker “captures the quiet optimism and energy of early mornings before play begins, when the courts are still untouched, covered in dew and flooded with sunlight.”

Made in soft off-white leather and suede, the sneaker is accented with rich green detailing across the laces, outsole and branding, “a direct nod to the vibrant grass courts synonymous with Wimbledon.”

The Axel Arigato by Jack Draper Rise sneaker retails for £245, available exclusively at the Axel Arigato London Soho store and online.

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