Moss has all the bases covered with its summer 2026 collection: warm weather, far-flung adventures, milestone moments and big occasions.
The menswear retailer’s new campaign, titled ‘Bring Back Stories’ is aimed at the man who “travels light but lives life to the full”.
“The summer isn’t about perfection. It’s about presence,” says Robbi Hicks, head of Creative at Moss. “We look forward to the ‘perfect’ holiday, wedding, or day at the races, but we remember them for the imperfect moments, a change of plans, a cab ride with one too many close calls, the long lunch that leads to a missed dinner.”
Hicks added that the new collection is inspired by the man who loves these moments. “The man in wrinkled linen, scuffed loafers, and trousers that are well-travelled but effortlessly elegant. The man you’ll talk about after summer’s over. Because that’s what this season is about, being there, then bringing back stories.”
So the collection offers casualwear and suiting “that sets a foundation for summer style”. Think linen shirts, pleated cotton trousers and heavyweight T-shirts available in a range of bright colors and dark shades. “These are the wardrobe staples you can wear on city breaks abroad or to Sunday lunch with the family”.
Knitwear, including pointelle shirts, linen blends and cotton skippers with contrast tipping, “is naturally breathable and perfect for warmer climes”.
Relaxed Lewisham loafers and flowing beach trousers “bring laidback charm to summer looks”.
Darker colours, “long associated with formal dress codes, are the season’s standout shades”, Hicks says. A black linen suit, cut in Moss’ signature tailored fit, “is light enough for sunny outdoor events but won’t look out of place in the office”.
A relaxed fit linen-cotton suit in black or light ecru, “feels more like a well-loved jacket than tailoring”.
If sunny days call for something lighter, a linen suit in olive green is ideal for a British summer while Moss has also designed a double-breasted style in a palette worthy of a destination wedding. Cut in a wool, silk and linen blend from the E Thomas mill, the suit “shines” in mauve, aqua or a neutral tone.
With Moss now marking 175 years of “tailoring heritage”, the collection “further strengthens the brand’s reputation with suits designed for weddings, weekends and morning commutes”
The accompanying campaign was created by London agency, The Corner and features model and artist, Alberto Perazzolo. It was directed on location in Tenerife by Owen Kasparian with stills photography by Simon Lipman.
The full campaign and short film will launch on 18 May.
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