Doni Nahmias, the founder of California-based brand Nahmias, has announced a groundbreaking collaboration with Formula 1 and the launch of a co-designed capsule collection ahead of the Formula 1 Crypto.com Miami Grand Prix 2026.
The collection mixes classic racing aesthetics with modern, wearable pieces such as moto jackets with bold insignia, technical track sets that mirror the look of a driver’s suit alongside more relaxed hoodies, fleece and tees.
“I’ve always been drawn to the world around racing – the energy, the uniforms, the way everything is built with intention and precision” said Nahmias.
“We wanted to take that feeling and reinterpret it through the Nahmias lens to make something that feels real, elevated, and connected to modern fashion. It’s about bringing that world off the track and into everyday life.”
Throughout the range, co-branded Formula 1 and Nahmias graphics are embedded together as well as references to Nahmias’ “Miracle Academy” collection, creating an authentic yet elevated interpretation of race day branding.
“Formula 1 continues to evolve into a true lifestyle brand that exists well beyond the racetrack,” said Emily Prazer, chief commercial officer of Formula 1. “Our collaboration with Nahmias reflects that ambition, bringing the energy and attitude of F1 into modern streetwear and giving fans new ways to connect with the sport beyond the track. It also opens the door to fashion‑first audiences, expanding how and where people discover Formula 1.”
According to Nahmias’ team, “the collaboration creates a powerful opportunity for both brands to reach new audiences, bringing together Formula 1’s global fanbase of more than 827 million with one of today’s most exciting emerging labels.”
The capsule collection will first be available for purchase beginning April 30 on the F1 store before rolling out online and at an exclusive Miami pop-up at 151 NE 41st Street in the Miami Design District and will include edition Miami race pieces. It will continue throughout the year at select races worldwide with additional limited-edition offerings to follow, marking F1’s continued move into fashion and culture.
The accompanying campaign is faced by F1 legend, Sir Jackie Stewart and photographed in his home in the UK. A three-time Formula One World ChampionsStewart was also known for revolutionizing driver safety in Formula One, advocating for better medical facilities, safer circuits, and improved car design.
Other brands have also partnered with the Formula 1 Crypto.com Miami Grand Prix, including Psycho Bunny which is returning for its second year as an official event supporter. Throughout race weekend, the brand will be highly visible at the Hard Rock Beach Club by outfitting staff and hosting on-site activations that bring its bold aesthetic to attendees.
Ray-Ban, in partnership with Scuderia Ferrari, has also introduced a Miami special edition within its ongoing collaboration, and Tommy Hilfiger has been unveiling a capsule collection inspired by auto racing over the past few days. Finally, the luxury brand Louis Vuittonan official partner of Formula 1, has just unveiled its unique bespoke Louis Vuitton Trophy Trunk.
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