UK fashion retailer River Island has a new collab partner, taking up with US sportswear brand Pony to create a summer season collection.
Iconix International-owned Pony (or Product of New York as the name means) sees its “deep-rooted athletic heritage” combine with River Island’s “signature contemporary street style”, to create a just-launched retro-inspired range.
It’s a well-timed drop and stands out from many summer-themed fashion launches in its clear sports references. Plenty of brands are proving at present that sports references and influences are proving to be strong sellers even when not actual active sportswear.
We’re told the collection “upgrades everyday summer staples by offering ‘off-duty dressing done right’”. Spanning women’s and men’s, the edit is designed to “take the wearer from relaxed pub gardens to high-energy world cup watch parties.”
It includes oversized jerseys, graphic tees, and floral-infused activewear “that blend classic athletic silhouettes with bold, modern prints.”
The pair noted that elevated trackwear will also play a key role, featuring wide-leg track pants in deep forest green, coordinated sports bras, and versatile track jackets “designed to bridge the gap between ‘track and terrace’.”
For a more “sophisticated sporting look”, the range offers vintage-style polos in collegiate green and yellow stripes that provide a “distinct retro vibe.”
Rounding out the edit are “summer essentials” in a palette of soft yellows, bubblegum pinks, and lilac accents, found across basketball-style shorts, dresses, and ‘soft sport’ separates.
River Island added: “Whether you are embracing the ‘Blokette’ trend or looking for the perfect ‘sideline style’, this collection provides the ultimate ‘summer kit’.”
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