The Spanish luxury house is stepping into the world of football. Loewe has signed a four-year partnership with Spain’s national…
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Levi’s kits Les Bleus out in blue ahead of the World Cup
With the first match of the 2026 world cup just a month away, Levi’s is stepping up its presence on…
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Boboli celebrates the 2026 FIFA World Cup with a limited-edition childrenswear collection
The Spanish childrenswear brand is stepping into the world of football. Boboli has launched a limited-edition capsule collection, officially licensed…
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Adidas opens Studio III at Adidas Arena
Blending a third place and a cultural venue, Adidas unveils Studio III, a space dedicated to creativity and culture, located…
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Levi’s links up with Football Association to create England fanwear ahead of World Cup
With the world cup Taking part in its back yard, Levi’s has created football-specific fan collections in conjunction with four…
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Boggi Milano strengthens partnership with FIFA, plans new store openings
At its palazzo on Via Durini in Milan, Boggi Milano unveiled the next phase of its four-year collaboration with FIFA:…
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Crocs and Umbro join forces on football-inspired clogs
crocsthe mega US casual footwear brand, and the UK’s Umbro sports/football boot brand, are launching a timely collab. The resulting…
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Summer trainer launches: Duke + Dexter picks vintage tennis style, Adidas and Edison Chen celebrate football
Trainer/sneaker launches are coming thick and fast at present with many of them offering a distinctly retro edge combined with…
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