Nike Atelier is backing youth—and premium. In the run-up to the 2026 FIFA world cup, Nike’s The premium fashion division,…
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Puma launches ‘Nitro? Lab’ in Los Angeles, bolsters football offering
Sportswear brand puma has opened its first US ‘Nitro? Lab’ in Los Angeles. The latest chapter of Puma’s innovation platform…
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2026 FIFA World Cup: Who will dress the national football teams?
The phenomenon of the tunnel walk, originating in the NBA and defined by players arriving at the stadium in front…
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Football themed launches come thick and fast
With the world cup About to start, football-linked launches are coming thick and fast. Here’s a look at some of…
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Gabriela Hearst champions craftsmanship in the age of AI
By AFP Published June 5, 2026 Growing up in the countryside beneath the starry skies of her native Uruguay: this…
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Sports Direct taps into emotions and nostalgia for key World Cup campaign
A big event warrants a big campaign, and you can’t get much bigger than the footfall. world cup. So Sports…
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Jacquemus collaborates with Nike on capsule collection for French national men’s soccer team
With ten days to go until the FIFA world cup kicks off, Les Bleus have an extra edge on the…
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River Island x Pony collab creates summer party-to-World Cup-watching sports/fashion collection
UK fashion retailer River Island has a new collab partner, taking up with US sportswear brand Pony to create a…
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Mackage launches World Cup capsule, debuts first sneaker
McKage has launched a new 2026 world cup capsule collection in partnership with the Croatian Football Federation, marking the luxury…
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Tommy Hilfiger taps football fever with new campaign starring Liverpool FC players
We know what most supporters/players will wearing during world cup matches, so here’s Tommy Hilfiger‘s take on what they should…
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