Target taps Rosie Assoulin for limited-time collection

Target has tapped Rosie Assoulin for a new limited-time designer collaboration.

Launching July 25, the collaboration marks the New York-based designer’s first multi-item home collection and features an assortment of apparel, handbags, sandals, accessories and home goods, with most items priced under $50.

“We’re so excited to partner with Target on this special collection,” said Rosie Assoulin, founder and creative director.

“As a busy mom, I’ve been a Target customer for years, and it’s been such a joy to work together to bring the spirit of summer to the shopper with approachable, effortless and convertible pieces that can be thrown on from the beach to a dinner with ease and accessibility.”

Known for her bold silhouettes and vibrant use of color, Assoulin has built a following for creating statement pieces that balance high-fashion design with everyday wearability.

The Target collection draws inspiration from summer, offering dresses, matching sets and more. Meanwhile, the home assortment includes kitchen towels, beach towels designed to double as sarongs and a tiffin box, marking the designer’s debut in the category.

“Our guests trust Target to bring them incredible style at an exceptional value, and partnerships like Rosie Assoulin x Target are a reflection of our merchandising authority of curating fresh, designer-inspired collections that guests can only find at Target,” said Tara Russell, senior vice president of apparel and accessories, Target.

“My favorite thing about this collection – and all of Rosie’s work -is her ability to pair bold silhouettes, expressive color and an unmistakable point of view with pieces that feel effortless to wear. It captures the optimism and ease of late summer while giving guests fresh, designer-inspired style they can make their own long after the season ends.”

To celebrate the launch, Target’s SoHo store in New York City will host an immersive shopping experience on July 25 featuring a community art installation and complimentary giveaways. Select Target stores nationwide will also feature dedicated visual displays inspired by the collection.

Earlier this month, Target kicked off the back-to-school season with the launch of a new collaboration with LoveShackFancy.

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