THG's Myprotein nutrition brand expands further in activewear

THG’s sports nutrition brand Myprotein is expanding its women’s MP Activewear portfolio with the launch of a ‘Sunset Summer’ collection for SS26.

Featuring “sculpting silhouettes, summer-inspired colourways and performance-led designs,” the collection has been created to “support women through training and everyday movement.”

The 33-piece collection strengthens Myprotein Activewear’s seasonal portfolio with a curated range of performance and lifestyle pieces, “reflecting consumer demand for versatile apparel.”

Inspired by the seasonal colors of summer evenings, the Sunset Summer palette includes Cosmo PinkCoconut, Cocoa, and Sunset, alongside Black accents.

Designed with hot weather in mind, Myprotein’s signature Tempo design has been produced using four-way stretch fabrics, sweat-wicking/quick-drying technology, and flatlock seam construction “to minimize irritation and maximize comfort during movement in warm conditions.”

Available in sizes XS–XXL, key pieces across the collection feature scrunch detailing, dipped waistbands and open-back silhouettes.

MP activewear womenswear designer Joseph Duffill, said: “The launch … forms part of our broader strategy to continue evolving the Myprotein Activewear offering and strengthen our position within the growing performance-lifestyle category. Consumers are increasingly looking for activewear that delivers technical performance while fitting seamlessly into their everyday wardrobes.

“By combining versatile, trend-led colourways with premium construction and considered design details, this collection enables us to respond to that demand while continuing to expand the brand’s offering beyond nutrition.”

In the spring, the digital brand made its debut in physical stores via a collaboration with high-street retailer Footasylum across selected UK stores.

At the time THG Nutrition said the MP Activewear brand “is a fast-growing and higher-margin element of the business”, claiming annualized run-rate sales “fast approaching £100m”.

It also said around 15% of THG Nutrition’s customers purchased activewear between January and March with average order values on orders including activewear around 31% higher.

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