By
EFE
Published
May 18, 2026
Zara has taken another step forward in its strategy of global collaborations: the Inditex The group’s flagship brand announced on Sunday that it is launching a collaborative collection with Puerto Rican singer Bad Bunny.
Entitled “Benito Antonio”, in a nod to the artist’s full name, it will be available across the brand’s sales channels from May 21, although it was unveiled exclusively this Saturday at the Plaza Las Américas shopping center in San Juan, in Puerto Rico.
The urban music star sparked euphoria among those present at the shopping center and caused a stir on social media when he was spotted leaving the Zara store with his hands full of items from his clothing line with the Spanish brand.
Bad Bunny has already turned to the Inditex brand twice this year: the white outfit he wore during the Super Bowl half-time show and the suit he wore on the Met Gala red carpet were designed by Zara. In fact, the collaborative collection’s logo had already been seen, as it was printed on the chair where the singer prepared for the New York gala.
According to the latest Kantar report, Zara is the most valuable fashion brand in the world, having surpassed 44 billion dollars with an 18% year-on-year increase in valueleaving the sportswear brand Nike in second place with more than 41 billion dollars. The flagship brand of the Inditex group has ramped up its collaborations in recent months, during which it sealed a two-year creative alliance with legendary designer John Galliano and presented a collection with Mexican-American designer Willy Chavarria.
Financially, Zara had around 1,500 points of sale at the end of the last fiscal year. In fiscal year 2025, it posted turnover (reported on a combined basis with the Zara Home and lefties chains) of 28,051 million euros. The Inditex group as a whole posted revenues of 39,864 million euros, 3.2% more than in the previous year.
For his part, Bad Bunny, winner of the Grammy for album of the year for his latest work, “Debí Tirar Más Fotos”, will resume the eponymous tour on May 22 in Barcelona, after a break following his tour across the Americas, and will also stop in Madrid.
The singer will continue his sold-out European tour this summer, stopping in Portugal, Germany, the Netherlands, the United Kingdom, France, Sweden, Poland, Italy and Belgium.
FashionNetwork.com with EFE
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