The Ourense-based fashion brand revisits its archive to mark its 50th anniversary. Adolfo Dominguez brought the opening day of the 37th edition of 080 Barcelona Fashion, held from Tuesday to Friday at Port Vell in the Catalan capital, to a close with a collection conceived as a tribute to the company’s legacy, seen through the lens of the founder’s daughter and current creative director, Tiziana Domínguez.
For the occasion, FashionNetwork.com spoke with the executive who, since joining the management committee in 2019, has overseen all of the company’s creative areas. She studied fashion design at Parsons and economics at Middlebury College, and has built her career within the house, where she began as head of design for the U line. That balance between legacy and personal style also defines her creative approach. “I think one of the characteristics of my leadership is design continuity. I grew up in the company; the values and style are in my DNA,” she explained, adding that, in her case, “the legacy part is something completely established and natural, so I devote more effort to renewal.”
During her time at the brand, Domínguez stepped back from creative direction in 2022 to explore her artistic practice, before returning to the family project three years later. “I took a few years to fulfill a personal dream, developing a complete body of work and exposing myself to another industry,” she said of this facet, which she continues in parallel at a studio in her native Ourense.
Her personal touch is evident not only in the pieces themselves but also in how the brand’s ateliers work. To that end, she developed an innovative working system called the Ágora Methodology. “I came up with a collective process, inspired by the Greek agora, where I define a creative territory and the team interprets it individually,” she detailed. “For a month, each designer develops their vision and we build a kind of internal museum from which the collection emerges.” A method that, she noted, makes it possible to maintain a coherent identity while amplifying the range of viewpoints.
Since its return to the catwalk in 2018, the house has staged almost a dozen shows in locations such as Ourense- with a show organized in the heart of the city’s historic centre- and even in the capital, as part of Mercedes-Benz Fashion Week Madrid, in September 2025. This time, Adolfo Domínguez opted for Barcelona, a choice that is no coincidence for the brand.
“It is a youthful platform, with an energy closely linked to emerging designers, which fits with the rejuvenation process we are going through, as the 18 to 24 age group is the one experiencing the greatest growth for the brand,” said Domínguez. There is also the house’s historic link with the city. “This is where my grandfather and my father bought fabrics in the company’s early days and where we have one of our main flagships,” she recalls.
With the port of the Catalan capital as a backdrop, the brand presented its autumn-winter 2026/2027 collection, titled ‘El Número,’ a contemporary re-reading of the archive. “We’re turning 50, and it was a good excuse to delve into the past. I focused particularly on the 1980s and 1990s, which are very distinctive in fashion terms,” the designer explained. Tailoring, one of the house’s historic pillars, anchors the collection, with jackets featuring pronounced shoulders alongside precise draping and more contemporary fabrics such as denim.
The collection showcases a series of hybrid garments, playing with volume through patterns far removed from traditional construction. “We have always been the informal among the formal,” the creator stressed, explaining that “the key lies in how you mix the pieces. Today you can wear a tailored jacket with jeans and trainers and it’s still a very current proposition.” Skirts structured like trousers, blazers with shoulder pads and trainers styled like ballet flats complete a collection in which graphic motifs and magnolia prints, Adolfo Domínguez’s favorite flower, hold a place of honour.
The show was also attended by the designer himself, who received a tribute at the end, in the presence of the Mayor of Barcelona, Jaume Collboni, and the Minister for the Presidency, Albert Dalmau. The creator, who began his project in the 1970s following the family’s textile legacy, underlined his connection with Barcelona, a key city in the brand’s early days, and took the opportunity to acknowledge figures who accompanied him in his first steps in the industry. “I wanted to share this award with professionals who started out with me in this industry: Niki Bosch, José María Planas and Ramón Monegal, who created the Adolfo Domínguez fragrances for many years,” he concluded as part of the tribute.
Since 2020, the company has been chaired by Adriana Domínguez and is currently pursuing a plan for growth and international retail expansion. As part of the celebration of its 50th anniversary, the brand is undertaking various initiatives, such as the release of the film ‘El eco de otras voces,’ a feature-length work presented earlier this month at the Museo Nacional Centro de Arte Reina Sofía. On the economic front, the company reduced its losses by 18.6% in the third quarter of its 2025/2026 financial year, while cumulative sales in the first nine months reached 93.3 million euros, 2.5% more than in the same period of the previous year.
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